The News Room

Building Stronger Relationships: Introducing GSL's Director of Business Development
GSL Electric has been looking into how we can better service our clients. We are excited to announce a new addition to the GSL Team. We’d like to introduce, Melissa Gilley, our new Director of Business Development. Melissa has been in marketing and business development for the last decade and in the construction industry for the last 6 years. Our intent here is to have an advocate at GSL whose sole purpose is to make sure our client is happy. Melissa will be contacting each client on a regular basis to see if there is anything we can do for our clients during any process of the project from beginning to end as well as after the project is over. This will also come into play with future GSL clients so we can offer even better service and peace of mind from the very beginning.

For our clients, building relationships is the key to success and trust is the foundation.  We want strong relationships and long-term success as we assume our clients do, too. It is the little things we do over time that make the difference. So, using the TRUST factor, GSL is working to improve our client relationships through TRUTH, RELIABILITY, UNDERSTANDING THROUGH COMMON EFFORTS, SERVICE AND TAKING OUR TIME TO EARN YOUR BUSINESS.

There are many things we can do to lose clients; not deliver on time, not communicate effectively, not follow up. But from a clients’ point of view, lying is the number-one way to lose their trust and business forever (that includes lying by omission). We’ve all heard under promise and over deliver--which is a good principle to work by. In the long run, you’ve built your relationships around being honest, which also happens to be one of top traits that high achievers throughout history have had in common.

Reliability is where the trust starts getting built. Every time you get back to a client with what he has requested, you’re building trust. Every time you follow up, you’re building trust. And every time you respond to a problem immediately and solve it right away (or at least make sure the client knows you’re on top of it), you’re building trust. No miracles necessary—it’s just about being there for the client before, during and after the project.

When you invest the time to understand your clients’ needs, business situation, competition and so on, you’re building trust by making the effort to see the world through their eyes. Understanding not only builds trust, but also gives you the confidence and tools to provide the right solution.

There’s no better way to build and maintain your clients’ trust than through ongoing personalized service. Wherever we can help, to help you stay on top of the game, just let us know. We just ask for the grace to ask for clarity to make sure we give you the best we can offer.

Building trust does not happen overnight. It’s the many little things over time that help us to build lasting relationships. The follow-up calls and visits, solved problems, pro-active attention, on-time deliveries and myriad thank you’s all add up. We look forward to building a stronger foundation of trust with all our clients.

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